Keeping up with the ever moving Goal-posts dictated by the Search Engines is an absolute Minefield. How do you ensure your SEO efforts are hitting the mark?
What is SEO?
Search Engine Optimisation (SEO) is the the art of getting pages and content from your website, favoured by search engines such as Google, Yahoo and Bing. Structured well and with the right keywords, pages from your website present high in peoples search results.
If you have new website, our SEO-optimisation company can get it ranking!
If your old website just flounders around the internet, the Brag Design SEO Agency can get it ranking!
What SEO is, is a great SEO-Marketing strategy as well
What will help you get to the top of Google?
Three words: SEO marketing services.
A solid SEO strategy will get your business to Google’s first page and stay there. Then, you can sit back and watch your traffic grow.
Indeed, Internet marketing and optimisation is a profession that requires a technical background in web development and marketing. By the same token, you can’t master this over the weekend by watching YouTube videos.
Obviously, anyone that’s actually good at SEO isn’t going to give away their secret to success for $1,000, let alone for free on YouTube.
15 years ago, you could use all kind of tricks, schemes and shortcuts to get on the first page of Google, but that doesn’t work anymore.
SEO Techniques
There are many techniques that an SEO agency will employ to achieve good page rankings. Equally it is a challenge that requires a great amount of skill, knowledge, and experience. The other aspect that makes it tricky is that the landscape always changes. Google, amongst other search engines, constantly change and tweak the algorithms that determine page rankings. Some are small, subtle changes while others are dramatic, sweeping changes that can improve your ranking overnight.
One finger on the pulse
Savvy SEO Agencies have to constantly keep abreast of these changes to refine their efforts and ensure quality, effective results.
While it is important to have a basic understanding of the importance of SEO and some of the essential elements, it is a function best left to trained and experienced professionals. Just as you and your team are prepared and good at your business, SEO consultants like us, work with optimisation on a daily basis. And at Brag Design, we know what we are doing.
Know you customer
It is important to use a company that understands your local market and knows your industry. Ensure they have a proven track record of satisfied clients and a history of success.
SEO Management
Our passion is growing your business through the power of the internet.
Most people use the web to find products, services, and businesses. Are you on the first page of the search engine results for the keywords that match your business or brand? If not, you’re missing out on valuable leads.
Maximising Visibility
If you’re a small to medium-sized business, then showing up on Google’s local results is imperative to maximising visibility. Ranking organically is also very important to local businesses. Additionally showing up on Google Maps is vital to attract people in your immediate vicinity. Therefore we increase rankings on the local side by building authority and auditing your citations to make sure everything is consistent with your name, address and phone number. The days of relying on foot traffic and referrals are gone. Without ranking on Google local your business might as well not exist. It’s time to start getting more customers through your door.
White Hat only
Through careful keyword research and white hat SEO practices, we can help you achieve higher organic rankings and increased visibility in search results.
A team you can trust
Our team of experts can provide you with the Website Optimisation services you need to take your business to the next level. We do more than just use a Yoast SEO plugin, we build an SEO Strategy. We have a 97% client retention rate, as well as a 99% client satisfaction rate.
How much does SEO cost?
Prices vary depending on the size of your website and the type of website you have. (Pure HTML websites are more complicated compared to WordPress websites.)
We’re flexible depending on the size of your business and your budget. Your website may not require all the services, so contact us so we can quote you based on your specific needs.
If you have a budget set aside for SEO, contact us and we’ll figure out how much you need to spend to stay competitive.
If you’re consistent with your budget for 12 months, we’ll surpass most of your competitors and they’ll never catch up.
Pricing
- $300 – $500/month: Local area
- $500 – $1000/month: Big city or State
- $1000 + per month: Entire country and International
CASE STUDY
Boosting Visibility for an Electrician Installing Electric Vehicle Chargers
This case study highlights the collaboration between Brag Design and an electrician who aimed to enhance their online presence and visibility on Google for electric vehicle charger installations. Our agency employed various strategies, including competitor analysis, keyword research, customer analysis and back-linking, to create targeted content and improve the client’s website’s domain authority and trustworthiness.
Client Background:
The client, a local electrician on the Mornington Peninsula, recognised the growing demand for electric vehicle charger installations and sought to establish themselves as the go-to service provider in South East Melbourne. They approached Brag Design to help optimise their website and increase their visibility in Google search results.
Methods
Competitor Analysis:
Our team conducted a thorough competitor analysis to identify the strengths and weaknesses of other electricians in the region offering similar services. They assessed competitors’ online presence, keyword usage, content quality, backlink profiles, and overall website structure to gain valuable insights and identify areas for improvement.
Keyword Research:
Extensive keyword research was conducted to identify relevant search terms and phrases that potential customers might use to find electric vehicle charger installation services on search engines. The agency utilised keyword research tools and analysed search volume, competition level, and keyword relevance to determine the most effective keywords to target.
Customer Analysis:
Understanding the target audience was crucial for creating quality, targeted content. The agency collaborated with the electrician to identify the specific needs, pain points, and preferences of potential customers interested in electric vehicle charger installations. By analysing customer demographics, interests, and online behaviour, the agency developed a comprehensive understanding of the client’s target market.
Content Creation:
Based on the competitor analysis, keyword research, and customer analysis, we created high-quality, targeted content for the client’s website. This content included informative blog posts, landing pages, and service descriptions that addressed the needs and concerns of potential customers, while incorporating the identified keywords naturally.
On-Page Optimisation:
The agency optimised the client’s website by implementing on-page optimisation techniques, such as optimising meta tags, headings, URLs, and internal linking structures. They ensured that the website adhered to best practices for page load speed, mobile responsiveness, and user experience.
Backlinking and External Sources:
To enhance the client’s website’s domain authority and trustworthiness, we employed back-linking strategies. They identified reputable websites and blogs related to electric vehicle chargers, green energy, and sustainability, reaching out to them for guest blogging opportunities, collaborations, and acquiring quality backlinks. This helped establish the client’s website as a reliable and authoritative source in the industry.
Results:
By implementing these strategies, the team at Brag Design achieved significant improvements in the client’s online visibility and organic search rankings. The client’s website began to appear prominently on Google’s search engine results pages (SERPs) for relevant keywords and phrases. Increased website traffic, leads, and conversions were observed as a result of the targeted content and improved domain authority.
Conclusion:
Through a comprehensive approach encompassing competitor analysis, keyword research, customer analysis, and back-linking, the team successfully helped the local electrician increase their visibility in Google for electric vehicle charger installations. By optimising the website’s content and structure, while leveraging external sources to build domain authority and trust, the agency assisted the client in establishing themselves as a reputable service provider in their local market.
